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A key factor in the success of the challenging drive toward sustainability is having a goal. And sticking to it. It’s easy to change direction when things get difficult (and they will), but those who succeed and lead will stand firm and move toward their goal rather than away from it when the going gets tough, or the shareholders ask.
Today, the hydrogen industry is trying to run before it can walk. Large-scale projects are idealistic and aspirational, but when we look at the commercial viability, they often fall short. Investors get nervous when off-takers can’t commit, and off-takers get nervous because the gas price is too high to build a business on.
We regularly read press releases about a ‘hydrogen trial’ or ‘hydrogen demonstrator’. These are great steps forward for the industry and good learning for those involved.
We all want to and need to reduce our carbon emissions as quickly as possible, and green hydrogen is an excellent way to achieve this in lots of applications…
